Jody Sherman is the CEO & Co-founder of ecomom.com, a company committed to making healthy living easy for families, easy on the planet and good for all involved. Read as he explains “It’s all good,” ecomom’s new giving program…
From the moment my co-founder, Emily, and I decided to build our company, giving has been super important to us. From the time we launched ecomom in February of 2009, we have donated a percentage of sales to various charities that aligned with causes we are passionate about. As ecomom has grown, we’ve learned that there is more we can do beyond writing those checks. We were donating money to amazing causes, but we didn’t have a meaningful feedback loop in place that allowed us, and more importantly, our customers, to see that ecomom purchases were really making a difference.We said, “We can do better.”
ecomom is about providing moms with easy access to the best, safest, healthiest products for their families. We take great care in researching all we sell so our customers have nothing but the best products to choose from. Because the company found its start selling a single line of organic baby food, we looked right to nutrition when evaluating how our charitable contributions could make an impact in local and semi-local communities. When we followed that instinct and looked more closely into the figures, our growing team learned that, in the United States approximately 16 million children* do not have consistent access to adequate food. With new perspective and motivation, we knew hunger would be the issue ecomom would help combat.
Along the way, as we would hear about other companies that have made giving a meaningful part of business, we were especially inspired by TOMS and its One for One promise. TOMS has done such a great job of clearly articulating the need and the benefit for its consumers, and we at ecomom are hoping to follow your lead.
Within the past couple of weeks, we (proudly and excitedly) launched ecomom’s giving program, “It’s all good,” and with it comes a promise that every order placed on ecomom.com — no matter how big or small — will feed a hungry child in America. That’s one full day of the same high-quality, organic baby food we sell on our site and feed our own children.
To kick-start the giving, we’re delivering meals for 25,000 children directly to food pantries in Los Angeles, Las Vegas, New York, and Indiana. This means 75,000 total meals will provide 3 healthy meals for children from those pantries. As “It’s all good” grows, so will the list of pantries that receive. Each month, we will deliver to local organizations that can put this food to immediate use. Our goal is to feed at least 100,000 children in America this year. It’s an ambitious one, we know, but we’re confident ecomom and our loyal customers will make it happen. We’ve never been more energized about our business than we are right now!
If we can significantly impact this epidemic, then “It’s all good” will mean what we sincerely intend for it to: that life is better for all that are a part of the program. We hope we can inspire others as TOMS has inspired us.
*USDA report, Household Food Security in the United States, 2010, published September 2011
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